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Send cold email and pay for who you contact

Woodpecker runs outbound email sequences and charges for the prospects you contact, with separate monthly prices for LinkedIn, warmup, and mailboxes.

See Woodpecker pricing →

Usage is $7 per 100 contacted prospects. Add-ons are billed monthly on top.

See pricing

What you can do

  • A quiet month costs less

    The main fee follows contacted prospects, so you are not buying a large flat plan before you know the volume.

  • The usage rate is a round number

    At $7 per 100 prospects, 1,000 contacted people are $70 in usage before add-ons. Do the same math for your list.

  • LinkedIn is optional

    You only add the $29 monthly LinkedIn account if that channel is part of the sequence.

  • Warmup and mailboxes are separate lines

    You can see warmup at $5 and a hosted address at $6 instead of hunting for them inside a bundle.

How it works

  1. 01

    Connect the mailbox

    Send from an inbox you control, or add a Google or Microsoft address at $6 a month if you need one from Woodpecker.

  2. 02

    Load a sequence and a list

    Write the steps, then contact prospects. The usage fee is $7 for every 100 people you contact.

  3. 03

    Add channels only if you use them

    A connected LinkedIn account is $29 a month. Extra warmup is $5 a month per additional email account.

Who it’s for

Woodpecker suits a sales team that already has a list and wants sequences, follow-ups, and a bill that follows sending volume. It is not a lead database. Pair it with a list source you trust, and keep warmup on the inboxes you send from.

Pay for the prospects you contact

Woodpecker’s main charge is usage. Add-ons for LinkedIn, extra warmup, and mailbox hosting are monthly.

Contacted prospects

$7 / 100

USD

The sending usage fee.

  • $7 for every 100 prospects you contact
  • Cold email sending from the account

This is not a flat monthly plan. The bill follows how many people you contact.

LinkedIn add-on

$29/month

USD

A connected LinkedIn account.

  • $29 per month for a connected LinkedIn account

Extra warmup

$5/month

USD

Warmup beyond what is included.

  • $5 per month for each additional email account you warm

Mailbox

$6/month

USD

An email address hosted for sending.

  • $6 per month for a Google or Microsoft email address

Read the live price

Ignore crossed-out promo figures on the page. Use the usage rate and the add-on prices above, and confirm them on Woodpecker before you send.

  • A trial may be offered on the pricing page. Confirm the length and any send cap there.
  • The usage fee is per 100 contacted prospects, separate from the monthly add-ons.

Usage and add-on prices may change. Confirm the current rate on Woodpecker before you launch a sequence.

Questions

What is Woodpecker?

Woodpecker is cold email software. You connect a mailbox, send a sequence, and pay based on how many prospects you contact. LinkedIn, extra warmup, and hosted email addresses are monthly add-ons.

How is the bill calculated?

The usage rate is $7 for every 100 contacted prospects. On top of that, a connected LinkedIn account is $29 a month, additional warmup is $5 a month per email account, and a Google or Microsoft address from Woodpecker is $6 a month.

Is there a flat monthly plan?

The core price is usage, not a single seat fee that includes unlimited sends. Add-ons are monthly. Estimate usage from the number of people you expect to contact, then add only the extras you will turn on.

What should I ignore on the pricing page?

Use the usage rate and the add-on prices, not a crossed-out promotional figure. If a trial is offered, confirm its length and any send cap on Woodpecker before you rely on it.

Does Woodpecker find the leads?

The price above is for contacting prospects. You still need a list. A lead-search product is a separate cost, and a bad list will spend the $7 per 100 on people who should not have been emailed.

Do I need the warmup add-on?

Only for email accounts beyond whatever warmup is already included. At $5 a month per additional account, it is a small line, but it is still a monthly charge. Turn it on for inboxes you actually send from.

Can I connect LinkedIn later?

Yes. The LinkedIn add-on is $29 a month for a connected account. Start with email if that is the only channel you need, and add LinkedIn when a sequence calls for it.

Price a real list before you turn sending on

Count the prospects, apply $7 per 100, then add only the monthly extras you will use.

Usage pricing plus monthly add-ons. Confirm the live rate on Woodpecker.

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